Cold Call Central for SDR Managers

Welcome to Cold Call Central! This functionality is designed to help you refine your cold calling craft by better understanding which calls connect, which don’t, and why. Chorus research found that 40% of cold calls are either incorrectly dispositioned or not dispositioned at all; luckily our AI Smart Call Disposition technology reports if the call was fielded by a gatekeeper, a phone tree, or sent to voicemail at >95% accuracy. This data helps managers build a strategy around improving connection rates and contact data quality.

For more resources on Cold Calling, click here 

You may have noticed your main Chorus page, Recordings, looks a little bit different. Your new default Recordings page displays: 

• A few purple columns to easily show you which of calls Connected, got stuck in a Phone Tree, went to a Gatekeeper, and which went to voicemail. These purple columns display the results of Chorus Smart Call Disposition AI which automatically determine which disposition(s) each call is. No more manually categorizing!
• By default, this view shows you only your team’s connected calls over the last 7 days. You can change this by filter and sorting calls by disposition.
• We’ve also added a column that imports the disposition recorded in your Dialer. 
• As always, there is a column for automatically tracking next steps and scheduling. 

If you are not seeing this new view, make sure to ping your Chorus Admin about setting up your team under the SDR roles in Admin Settings. You can send them these instructions.

You can filter by disposition (where the call went) to see these different data points to filter and sort your recordings. Filters for each of these columns can be added by clicking the “Add Filters” button and adding the filters which are located under the Cold Call Central Heading.

You’ll also see a disposition field If your company also imports a disposition field from your dialer, that will be found in the Dialer Disposition column just to the right of the Chorus disposition fields as well.

Not sure what to make of the disposition data? Here is a chart to lay it out for you: 

There’s no need for Managers to listen to every call their team makes. Instead, Managers can focus on the pieces of the call funnel they care most about. For example, by listening to calls that went to a phone tree, then an assistant, but were never connected, managers can piece patterns together about what is needed to get calls connected.

Armed with this information, managers can drive targeted, effective 1:1s citing specific examples from the reviewed calls. After a week or so, managers can check back in and see tangible results of their coaching by examining assistant>connected rates and phone tree >connected rates. 

Happy coaching!

Additional resources:

Chorus.ai + SDR Teams: Intro to Cold Call Central 

Setting up Cold Call Central for Admins 

Cold Call Central for SDRs